Analytics

This section provides a comprehensive look at how users are interacting with your experiences. Gain insights into user engagement, monitor performance, and refine your strategies based on data.

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Quick access

• Experience Detail Page Overview

• Analytics Breakdown

• Experience Statistics

• User List

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Experience Detail Page Overview

This experience dashboard is your central hub for managing and analyzing individual tours or modals. From here, you can dive into specific adjustments, review steps, or assess the overall effectiveness of your experience.

Experience dashboard

A (Experience Identification and Navigation):

• Experience's Name and Tags: At the top, the tour's name is prominently displayed alongside an option to 'Add a tag', helping you categorize and organize your experiences effectively.

• Back Navigation: The arrow next to the tour name allows you to easily return to the main Experience dashboard in this case "Tours & Modals", facilitating quick navigation between overall management and individual tour details.

B (Quick Management Tools):

• Edit Button: This takes you directly into the Builder where you can modify existing steps or add new ones to enhance your tour.

• Settings Button: Access the 'Target & Publish' settings to fine-tune where, when, and to whom your tour is shown.

• More Options: Access additional actions like deleting the tour or generating a public URL for live tours, available through a three-dot menu.

C (Steps Overview):

• Tour Steps Preview: This section provides a visual summary of all the steps included in your tour. Each step is represented in a card format, allowing you to get an overview of the flow and content of the tour at a glance.

D (Analytics):

• Insights Section: Situated at the bottom of the page, this area shows 'Statistics' and potential 'Issues' related to the tour. Initially, if no data is available, it indicates 'No statistics yet', which updates as the tour starts to collect engagement data.

Analytics Breakdown

The "Insights" section provides a comprehensive view of how users are interacting with your tours or modals. This section is divided into two main areas.

Analytics section

Experience Statistics (A)

This section provides detailed insights into the performance of your experiences. Track user reach and interactions through essential metrics like user count and button clicks. Metrics displayed here depend on the type of experience you're analyzing—such as Tours, Surveys, Banners, Checklists, Hints, or Resource Centers—each having its own relevant KPIs.

Each metric is represented by a high-level KPI, and clicking on it reveals a corresponding detailed graph or list view, offering deeper insights and trends over time.

All statistics can be filtered by specific date ranges, allowing precise analysis of user interactions and engagement across different periods.

Users Reached (Surveys, Tours, Banners, Hints)

This metric represents the number of unique users who viewed the first step of an experience or at least one hint within a hint group.

Detailed View (Graph): When clicking on the Users Reached KPI, you'll see a graph detailing daily views of the experience over a selected period. Each point indicates the total views per day—these are not unique views, meaning the total number in the graph can exceed the KPI number, as users might revisit or trigger the experience multiple times within the same period.

Filtering Options: At the top of the view, you can filter the data by predefined intervals (e.g., last 7 days, last month) or set a custom date range, enabling a precise analysis of user interactions over specific periods.

Finished Submissions (Surveys)

The total number of unique users who completed and submitted the survey by reaching the final step and triggering the "Complete survey" action.

Specificities:

• Only the initial submission is counted for each user.

• If a user reopens the survey to edit their answers, the existing submission is updated rather than creating a new entry.

Detailed View (Graph): Clicking the Finished Submissions KPI displays a daily graph showing the number of first-time submissions. This ensures the graph's total matches exactly the KPI, never exceeding the total users reached.

Filtering Options: Use predefined time intervals or custom date ranges at the top of the view to analyze submission trends over specific periods.

Completion Rate (Surveys)

The completion rate is the percentage of users who fully submitted the survey compared to those who started it (users who answered at least one question).

Specificities:

• Typically lower than the "Users Reached" metric, as it only considers those who engaged by responding to at least one survey question.

• Corresponds directly to the "Responded" KPI for the first question shown in the survey analytics report.

Detailed View (Graph): Clicking the Completion Rate KPI reveals a daily breakdown, indicating the percentage of users completing the survey each day. A value of 100% signifies that all participants who started the survey on that particular day completed it fully.

Filtering Options: Apply various time intervals or set custom dates at the top of the view to assess the completion rate trends over specific periods.

Button Actions (All Experiences)

Tracks the total number of user clicks on specific Call-To-Action (CTA) buttons within your experiences.

Only buttons with these specific actions are counted:

• Open Post - Navigate To - Launch Experience - Run JavaScript Code - Open Calendar

Visualization (Detailed List): Clicking on the Button Actions KPI displays a detailed list with insights on each CTA, including:

• CTA Label: Name of the button as displayed to users.

• Step: The step on which the button is located.

• Action: The type of action triggered by the button (e.g., opening a URL).

• Total Clicks: The total number of clicks the button received.

• Unique Users: Number of distinct users who clicked the button. Click this number for an individual user breakdown.

Note for Resource Centers: In Resource Centers, this metric is referred to as "Action Clicks," but its functionality remains the same, tracking interactions with CTAs.

Filtering Options: Utilize the time-filtering feature to display button actions within specific time intervals, helping you identify user engagement trends and peak activity periods.

Went Through All Steps (Tours with 2+ Steps)

Represents the number of unique users who have successfully navigated through and reached the final step of a multi-step tour. This metric helps evaluate the overall effectiveness and user retention of your guided tours.

Visualization:

• KPI Overview: Displays the total number of unique users who reached the final step, along with the percentage this represents compared to the total number of users who viewed the first step.

• Detailed Step-by-Step Histogram: Provides a visual breakdown of user progression across each step. The first step always starts at 100%, equal to the total "Users Reached" value, with subsequent steps displaying decreasing percentages as users drop off. The last step's percentage aligns directly with the KPI, clearly showing the retention rate through the entire experience.

Filtering Options: Use the time filter feature to analyze step progression over selected periods, enabling you to identify when users are most likely to drop off or complete your tour.

Reached Goal (Tours, Banners with Goal)

Represents the number and percentage of users who have triggered a specific goal event, compared to the total number of users reached by your tour or banner. This indicates how effectively your experience drives desired user behaviors or conversions.

Visualization:

• KPI Overview: Clearly displays the total number of unique users who have triggered the goal event and the percentage they represent relative to the total "Users Reached."

• Detailed Graph with Dual Curves: Illustrates two key metrics on the same timeline:

  • Total Goal Events: Tracks all occurrences of the goal event over time, regardless of whether the experience was active or not.

  • Goal Events During Experience: Tracks specifically those goal events triggered while users actively engage with your tour or banner.

Filtering Options: Refine the displayed data by specific periods to understand when your experiences are most effective at driving user actions, helping you optimize the timing and targeting of your goals.

Total Tooltip Shown (Hints)

Shows the cumulative number of times all hints within a hint group have been viewed. This metric helps you gauge the visibility and engagement of your hints.

Visualization:

• KPI Overview: Displays the aggregate total views of all hints within the selected group, providing a quick snapshot of overall exposure.

• Detailed List per Hint: Each hint is individually detailed in a clear list format, including:

  • Hint Name: The specific name assigned to each hint.

  • Type and Display Method: Clarifies the hint style (icon, label, target, button) and how it appears to users.

  • Total Views: The total number of times the hint was displayed.

  • Unique Viewers: The distinct number of users who viewed the hint, with the ability to click for more detailed user-level insights.

Filtering Options: As with other metrics, you can filter by specific time periods to evaluate the effectiveness and relevance of hints at different times or after changes in your UI or strategy.

Completed Checklist (Checklists)

Tracks the percentage of users who completed all tasks within a checklist, compared to the total number of users who viewed the checklist. This metric helps you measure user engagement and task completion effectiveness.

Visualization:

• KPI Overview: Shows the overall completion rate as a percentage, clearly indicating how effective the checklist is in guiding users toward completing the desired actions.

• Detailed Task List: Each task is presented in a structured list with the following detailed breakdown:

  • Task Name: Clearly identifies the task.

  • Times Triggered: Number of times the task has been initiated (clicked).

  • Times Skipped: Number of times the task was actively skipped by users.

  • Times Completed: Number of successful completions of the task.

  • Individual Completion Rate: Percentage of users who completed the specific task, calculated against total users who engaged with the task.

Filtering Options: Use the date filter at the top to refine your analysis to specific periods, helping you track changes in user behavior over time or evaluate the impact of updates to your checklist.

Users Viewed (Checklists)

Measures the total number of unique users who have viewed the checklist at least once. This metric helps you understand the overall reach and initial visibility of your checklist experience.

Visualization:

• KPI Overview: Displays the exact count of unique users who opened or saw the checklist, providing a clear snapshot of its reach.

• Daily Views Graph: Presents the number of first-time checklist views per day, highlighting daily user engagement. Each day represents only new, unique users, ensuring the graph's cumulative total matches the main KPI.

Filtering Options: Adjust the time filter at the top to focus on specific periods, allowing you to observe trends, peaks, or declines in new user engagement with your checklist.

Dismissed Checklist (Checklists)

Indicates the percentage of users who actively dismissed the checklist out of all users who viewed it. This metric helps identify potential friction or lack of relevance for users.

Visualization:

• KPI Overview: Shows the total percentage of users dismissing the checklist compared to the overall number of users reached, providing quick insights into user engagement or possible frustration.

• Daily Dismissal Graph: Depicts daily dismissal counts, highlighting when dismissals are most frequent and allowing identification of particular dates or updates that might have influenced user behavior.

Filtering Options: Apply the time filter at the top to analyze dismissal trends over specific intervals, helping pinpoint precise periods of increased dismissals.

Users Opened (Resource Centers)

Reflects the number of unique users who expanded the resource center. Similar to “Users Reached” in other experience types, this shows how many users interacted with the entry point of your resource center.

Visualization:

• KPI Overview: Displays the total number of users who opened the resource center at least once, offering a clear indicator of general engagement.

• Daily Opens Graph: Shows the total number of times the resource center was opened per day. Since users can open it multiple times, the cumulative daily total may exceed the unique user count shown in the KPI.

Filtering Options: Use the time filter at the top to analyze usage trends and identify when engagement peaks, making it easier to evaluate performance across different time periods.

Actions Clicks (Resource Center)

Tracks the total number of user clicks on specific Call-To-Action (CTA) buttons within your experiences.

Only buttons with these specific actions are counted:

• Open Post - Navigate To - Launch Experience - Run JavaScript Code - Open Calendar

Visualization (Detailed List): Clicking on the Button Actions KPI displays a detailed list with insights on each CTA, including:

• CTA Label: Name of the button as displayed to users.

• Step: The step on which the button is located.

• Action: The type of action triggered by the button (e.g., opening a URL).

• Total Clicks: The total number of clicks the button received.

• Unique Users: Number of distinct users who clicked the button. Click this number for an individual user breakdown.

Filtering Options: Utilize the time-filtering feature to display button actions within specific time intervals, helping you identify user engagement trends and peak activity periods.

User Reached List (B)

Review a list of the most recent users who have interacted with your experience. This area details user information such as name, email, last interaction time, and tags. An export feature allows for downloading this data for further analysis.

User List

A (User Interaction Details):

• User Information: Displays the name or ID for each user, marking them as "Anonymous" if unidentified. For registered users, their email is shown.

• Interaction Timestamp: Indicates the last time the user interacted with the tour.

• Tag Management: You can assign custom tags to users or remove them from the list, which resets their interaction data as if they have never seen the tour.

B (Comprehensive User List):

• Access Full List: By clicking "See all users", you can view a detailed list encompassing all users who have interacted with the tour. This expanded view is crucial for deeper engagement analysis.

C (Export Functionality):

• CSV Export: Provides an option to export the list of users as a CSV file. This feature is invaluable for those who need to conduct extensive data analysis or maintain records outside of the platform.

Full List

This section allows for a detailed analysis of all user interactions within your tour or modal, equipped with useful filtering and export options.

Full User List

A (Dynamic Filtering Options):

• Step and Time Filters: Customize the display of user data using filters for specific steps of the tour and time periods. These filters allow you to focus on user interactions that are most relevant to your analysis needs.

B (Detailed User List):

• User Data Display: Each entry in the list provides essential information about the user, including their name or ID, email address, and the last time they interacted with the tour. Users listed as "Anonymous" are not registered but have interacted with the tour.

• Individual User Access: Clicking on a user's entry will direct you to a detailed view of their activity, outlined in the "Users & Segment" section. This feature is crucial for understanding individual user behaviors and patterns.

C (Data Export Capability):

• Export as CSV: The ability to export this detailed list as a CSV file is prominently provided, allowing for easy data manipulation and integration with other analysis tools outside of the platform.

CSV Export Format for User Reached List

When exporting the user reached list in Jimo, the CSV file will contain the following fields:

• uid: Unique identifier for the user.

• username: The username of the user.

• externalUid: External unique identifier for the user.

• externalEmail: External email address.

• personalEmail: Personal email address.

• customAttribute: Any custom attributes added to the user via our SDK.

Custom attribute examples

• plan: The plan the user is on.

• isTrialing: Indicates if the user is currently on a trial.

• countSegments: Number of segments the user is part of.

• countPublishedPosts: Number of published posts the user has.

• createdAt: The date when the user was created.

• from: The source from which the user was added.

Here is a sample structure of the CSV export:

uid	username	externalUid	externalEmail	personalEmail	plan	isTrialing	countSegments	countPublishedPosts	createdAt	from	customAttribute
00d8d333-d105-448a-b518-47ba2cf66db4	Jimer FIu								2023-06-11T00:00:00		false
019959e2-aea7-4d9c-9ee6-81facc71371b	Jimer DVL								2023-06-11T00:00:00		false

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Survey Analytics

The "Insights" section provides a comprehensive view of how users are interacting with your surveys with one more tab, the Report, to review answers.

Survey analytics in Jimo only retains the latest version of user answers.

Previous data is purged when users submit new answers.

To keep a log of all submitted answers, utilize the Slack or Zapier integration. This allows for external collection of all survey responses as they are submitted.

Report Section

This section offers a detailed breakdown of user responses to various survey types, enhancing your understanding of user feedback and engagement.

Report section example

• Export CSV (A): This feature allows you to export all collected responses into a CSV file, facilitating offline analysis and broader data sharing.

• Survey Data Blocks (B): Each survey type (e.g., multiple-choice, open questions, NPS) is grouped into distinct blocks. These blocks summarize the key data points and show the structure of the survey as experienced by users.

  • NPS Survey (B1): Displays the NPS question "How satisfied are you with your builder experience?" with a summary including the total responses, average score, and a distribution graph of Promoters, Passives, and Detractors.

  • Open Question (B2): Covers open-ended questions, showcasing the number of responses and providing a glimpse into user feedback for qualitative analysis.

• (D): Each block is equipped with visual tools to represent the collected data effectively, aiding in quick assessment and insights extraction.

  • NPS Graph (D1): A detailed pie chart categorizes the responses and displays additional metrics for a clearer picture of user satisfaction.

  • Latest Responses (D2): Offers previews of the most recent individual responses to open-ended questions, allowing immediate access to user sentiments.

• Response Full List (E): Direct links to view all collected responses are provided for each survey type, enabling deeper analysis.

  • NPS Responses (E1): Access a comprehensive list of all NPS responses, with options to filter and delve into specific data points.

  • Open Responses (E2): Explore detailed answers from the open question segment, vital for understanding nuanced feedback and potential improvements.

Response Full List NPS Example

• Step Description (A): At the top, the survey step is clearly outlined, detailing the question, its context, and type, helping users understand the focus of the responses displayed below.

• Filter Field (B): Users can filter responses based on specific criteria like score ranges or dates. This helps in segmenting the data for targeted analysis, making it easier to pinpoint areas of interest or concern.

• Response List (C): This section displays each response with essential details:

  • Name/ID: Identity of the respondent, ensuring privacy while allowing user-specific follow-up if necessary.

  • Response Preview: Shows the score or brief answer provided by the user.

  • Timestamp: Date and time of the response, useful for tracking feedback over specific periods.

Each entry is interactive, providing a direct link to more detailed user information or extended responses.

Report Export Format

When exporting survey answer reports in Jimo, you have three options: CSV, JSON, and PNG. Here’s an overview of the CSV export format, detailing the structure of the data.

CSV Export Structure

The CSV export for survey responses includes the following fields:

• uid: Unique identifier for the response.

• username: The username of the respondent.

• externalUid: External unique identifier for the respondent.

• externalEmail: External email address.

• step: The survey step name.

• value: The response value.

• createdAt: Timestamp when the response was created.

• completedAt: Timestamp when the response was completed (if applicable).

Here is a sample structure of the CSV export:

uid	username	externalUid	externalEmail	step	value	createdAt	completedAt
6ad856b2-ba44-4ac4-a6a4-1dda34bcf746	Jimer jeZ5			Step slider 1	699	2024-03-07T09:49:17
48af348c-99d3-4790-aeda-6a055e1d7d87	Jimer 1bWB			Step slider 1	1000	2024-03-07T14:30:06	2024-03-07T14:30:08
...	...	...	...	...	...	...	...

JSON Export Structure

The JSON export provides the same data in a structured format suitable for programmatic access and further processing.

PNG Export

The PNG export offers a visual representation of the survey results, useful for quick overviews and presentations, it's like a screenshot of your dashboard.

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Use the insights from the Analytics page to refine and tailor your tours.

Adjust your designs in the Builder based on detailed user interactions, or optimize your delivery strategies on the Target & Publish page to better reach your intended audience. These tools enable you to directly apply analytical insights for enhancing user engagement and satisfaction.