# Target right people (Who) *** ## Quick access * [**All People**](#all-people) * [**Specific Users**](#specific-users-recommended) *** {% hint style="info" %} Click on this link to get an in-app tour of the "Who" options: [Launch in-app overview🚀 ](https://i.usejimo.com/tours?jimo_poke=d351502b-da6d-45ba-aeff-00be3b581a1d) {% endhint %} Effective user targeting is essential for delivering impactful experiences through Jimo. The 'Who' field is where you fine-tune your audience, ensuring that your interactions reach the specific users who will find them most relevant. Whether you’re aiming for broad visibility or a niche segment, understanding and configuring the 'Who' settings is your first step towards a successful user engagement strategy.

## Who should see your experience? #### All people: *Show this experience to all users in your platform.*

#### Specific users (recommended): *You can target specific users in two different ways.*

1. By selecting users of the segments ([see here how to create segments](https://help.usejimo.com/docs/analyze/users-and-segments/segments)) in your account. We recommend segments because they allow you to create a more focused message, and you’re able to get a sense of what messages are being sent to what segments.

To easily test your experience live in context, without annoying users, we recommend creating a Team segment.

You'll just have to choose this segment while you're testing to be sure to keep what you do for your eyes only until it's ready.

2. By narrowing your audience down with filters on the fly such as: Activity with previous experiences, Activity on events, Emails, etc.

You can also add AND/OR logic groups to combine attributes.

{% hint style="info" %} **Little advice:** When you create a segment on the fly, do not forget to click on the refresh button on the right. It allows you to update and see which users are concerned. {% endhint %}

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