Mesure outcomes (Goal)

You’ll find the Goal section in the Target & Publish settings of any experience. It helps you measure how well your experience performs against the outcomes you care about—whether that’s completion rate, a specific tracked event, or, for tours, the results of an A/B test.

The Goal section is structured in two parts:

1. Define Success – available for all experiences. Default completion stats plus optional event-based tracking.

2. A/B Test (Tours only) – allows you to create and manage test variants directly from the goal settings.

Define Success (All Experiences)

This section is available for every type of experience (Tours, Surveys, Banners, Hints, Checklists…). It helps you track and compare how many users complete the experience or reach a specific outcome you define.

Goal Options

You have two options to measure success:

• Track Views & Completion Stats (default, always enabled)

  • Monitors how many users start and complete the experience.

  • This generic tracker cannot be removed.

• Track a Goal (Event-based tracking)

  • Measure success by monitoring a specific in-app event.

  • Lets you compare users who achieved the goal after going through the experience vs. those who reached it on their own.

Setting Up a Goal Tracker

Select the "Track an event completion" option to proceed with event-based tracking, it allows you to measure the success of your experience based on specific user actions.

When selecting Track a Goal:

• Create an Event on the Fly → Quickly set up a new event to track.

• Select an Existing Event → Pick from events already created in your workspace.

Goal Analytics View

This structured view helps you measure the real impact of your experience and refine engagement strategies by enriching your analytics with goal related data.

You can easily monitor users who reached a specific goal thanks to your experience compared to the ones who reached that goal by themselves. This structured view helps you track the effectiveness of your experience in guiding users to achieve set goals, enabling data-driven decisions to enhance user engagement and success.

Once a goal is defined, the Analytics dashboard will include additional insights:

• Reached Goal Summary (A) Shows the number and percentage of users who achieved the goal. Clicking expands into detailed analytics.

• Detailed Visualization (B) Displays a comparative graph of:

  • Goals reached after interacting with the experience, versus

  • Goals reached independently.

Clicking data points opens a breakdown of user interactions for that date.

A/B Testing (Tours only)

For Tours, the Goal section includes an additional block dedicated to A/B Testing.

A/B Testing allows you to:

• Create multiple variants of a tour (Original, Variant A, Variant B).

• Randomly split your targeted audience across variants.

• Analyze which version performs best on your chosen goal.

👉 See the full A/B Test guide for a complete walkthrough of test configuration, analytics, and best practices.

Starting a Test

1. Go to your Tour → Target & Publish → Goal.

2. Click Start A/B Test.

   • Jimo creates the Original variant + Variant A (duplicate of the original).

3. Add another variant (max 3 total) if needed.

   • You can duplicate either the Original or Variant A as a base.

4. Adjust audience distribution using the slider.

   • Users are randomly dispatched from the audience defined in the “Who” targeting rule.

   • Each variant must get at least 10% of traffic, none can exceed 90%.

Publishing & Managing

• Cancel Test: Available until you publish (removes variants & edits).

• Publish: Activates the test—users will be randomly assigned to variants.

• Variants can be previewed or edited directly from the Goal section.

Once published, results will appear under the Analytics > Insights tab for that Tour.

• You’ll see variant performance, a confidence tracker, and the option to set a winning variant as default.