# Trigger at the right time (When)
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{% hint style="info" %}
Click on this link to get an in-app tour of the "When" options:
[Launch in-app overview🚀 ](https://i.usejimo.com/tours?jimo_poke=ecd1588a-24d9-4070-82ee-5a1d699d595e)
{% endhint %}
Timing is crucial when delivering experiences to users. Jimo's targeting settings offer enhanced flexibility, enabling you to specify when an experience should go live, its recurrence, and its priority relative to other live experiences. This section outlines how to utilize these settings to optimize user engagement.
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