WHO - Target right people
Specify your audience with 'Who' to personalize experiences. Tailor interactions based on user traits and behaviors.
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Effective user targeting is essential for delivering impactful experiences through Jimo. The 'Who' field is where you fine-tune your audience, ensuring that your interactions reach the specific users who will find them most relevant. Whether youâre aiming for broad visibility or a niche segment, understanding and configuring the 'Who' settings is your first step towards a successful user engagement strategy.
Who should see your experience?
All people:
Show this experience to all users in your platform.
Specific users (recommended):
You can target specific users in two different ways.
By selecting users of the segments (see here how to create segments) in your account. We recommend segments because they allow you to create a more focused message, and youâre able to get a sense of what messages are being sent to what segments.
Specific users settings To easily test your experience live in context, without annoying users, we recommend creating a Team segment.
Testing team segment You'll just have to choose this segment while you're testing to be sure to keep what you do for your eyes only until it's ready.
Selected segment By narrowing your audience down with filters on the fly such as: Activity with previous experiences, Activity on events, Emails, etc.
On the fly attributes You can also add AND/OR logic groups to combine attributes.
Little advice: When you create a segment on the fly, do not forget to click on the refresh button on the right. It allows you to update and see which users are concerned.
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