Analytics

Quick access

• Experience Detail Page Overview

• Analytics Breakdown

• Experience Statistics

• User List

Experience Detail Page Overview

This experience dashboard is your central hub for managing and analyzing individual tours or modals. From here, you can dive into specific adjustments, review steps, or assess the overall effectiveness of your experience.

A (Experience Identification and Navigation):

• Experience's Name and Tags: At the top, the tour's name is prominently displayed alongside an option to 'Add a tag', helping you categorize and organize your experiences effectively.

• Back Navigation: The arrow next to the tour name allows you to easily return to the main Experience dashboard in this case "Tours & Modals", facilitating quick navigation between overall management and individual tour details.

B (Quick Management Tools):

• Edit Button: This takes you directly into the Builder where you can modify existing steps or add new ones to enhance your tour.

• Settings Button: Access the 'Target & Publish' settings to fine-tune where, when, and to whom your tour is shown.

• More Options: Access additional actions like deleting the tour or generating a public URL for live tours, available through a three-dot menu.

C (Steps Overview):

• Tour Steps Preview: This section provides a visual summary of all the steps included in your tour. Each step is represented in a card format, allowing you to get an overview of the flow and content of the tour at a glance.

D (Analytics):

• Insights Section: Situated at the bottom of the page, this area shows 'Statistics' and potential 'Issues' related to the tour. Initially, if no data is available, it indicates 'No statistics yet', which updates as the tour starts to collect engagement data.

Analytics Breakdown

The "Insights" section provides a comprehensive view of how users are interacting with your tours or modals. This section is divided into two main areas.

Experience Statistics (A)

Track user reach and interactions through essential metrics like user count and button clicks. A dynamic graph illustrates these interactions over time, providing a clear view of trends and user engagement levels.

Reach Tab

This section of the "Insights" provides a detailed visual representation of user interactions over time. You can understand the extent of engagement through various metrics and visually analyze trends and activity levels.

• A (Time Filter): At the top, you have the option to filter the data displayed on the graph by different time periods—ranging from 'All time' to custom date ranges. This allows you to view trends over specific intervals, helping tailor your insights to particular timescales.

• B (Total Users Reached): This metric displays the total number of users reached, providing a quick snapshot of the tour or modal's reach. It also serve to access the reach tab.

• C (Detailed Graph View): Below the user metrics, the graph details user interactions day by day. Each point on the graph represents engagement metrics for a specific day, allowing you to pinpoint exact dates when user activity peaked or dropped.

Interaction Tab

This portion of the "Insights" focuses on the types and frequency of interactions within your tours or modals. It offers detailed data on how users engage with specific elements, helping you understand what captures attention and prompts action.

• A (Time Filter): Similar to the Reach tab, the Interaction tab includes a time filter feature at the top, allowing you to refine the displayed data by selecting specific time periods. This helps in analyzing interaction trends over your chosen intervals.

• B (Total Interactions): This metric provides an aggregated count of all interactions, such as clicks on various buttons within the tour. It offers a quick overview of how engaging the tour is.

• C (Interaction Details List): Below the total interactions, you'll find a list detailing each interactive element within the tour. For each listed item, it shows:

  • Button Label: The label of the interactive element, like "Leave review", alongside the type of element and on which step it can be found.

  • Action: Describes what the button does, for example, "Open URL".

  • Clicks and Users: Indicates how many total clicks each element received and the number of distinct users who interacted with it.

User Reached List (B)

Review a list of the most recent users who have interacted with your experience. This area details user information such as name, email, last interaction time, and tags. An export feature allows for downloading this data for further analysis.

A (User Interaction Details):

• User Information: Displays the name or ID for each user, marking them as "Anonymous" if unidentified. For registered users, their email is shown.

• Interaction Timestamp: Indicates the last time the user interacted with the tour.

• Tag Management: You can assign custom tags to users or remove them from the list, which resets their interaction data as if they have never seen the tour.

B (Comprehensive User List):

• Access Full List: By clicking "See all users", you can view a detailed list encompassing all users who have interacted with the tour. This expanded view is crucial for deeper engagement analysis.

C (Export Functionality):

• CSV Export: Provides an option to export the list of users as a CSV file. This feature is invaluable for those who need to conduct extensive data analysis or maintain records outside of the platform.

Full List

This section allows for a detailed analysis of all user interactions within your tour or modal, equipped with useful filtering and export options.

A (Dynamic Filtering Options):

• Step and Time Filters: Customize the display of user data using filters for specific steps of the tour and time periods. These filters allow you to focus on user interactions that are most relevant to your analysis needs.

B (Detailed User List):

• User Data Display: Each entry in the list provides essential information about the user, including their name or ID, email address, and the last time they interacted with the tour. Users listed as "Anonymous" are not registered but have interacted with the tour.

• Individual User Access: Clicking on a user's entry will direct you to a detailed view of their activity, outlined in the "Users & Segment" section. This feature is crucial for understanding individual user behaviors and patterns.

C (Data Export Capability):

• Export as CSV: The ability to export this detailed list as a CSV file is prominently provided, allowing for easy data manipulation and integration with other analysis tools outside of the platform.

CSV Export Format for User Reached List

When exporting the user reached list in Jimo, the CSV file will contain the following fields:

• uid: Unique identifier for the user.

• username: The username of the user.

• externalUid: External unique identifier for the user.

• externalEmail: External email address.

• personalEmail: Personal email address.

• customAttribute: Any custom attributes added to the user via our SDK.

Custom attribute examples

• plan: The plan the user is on.

• isTrialing: Indicates if the user is currently on a trial.

• countSegments: Number of segments the user is part of.

• countPublishedPosts: Number of published posts the user has.

• createdAt: The date when the user was created.

• from: The source from which the user was added.

Here is a sample structure of the CSV export:

Survey Analytics

The "Insights" section provides a comprehensive view of how users are interacting with your surveys with one more tab, the Report, to review answers.

Report Section

This section offers a detailed breakdown of user responses to various survey types, enhancing your understanding of user feedback and engagement.

• Export CSV (A): This feature allows you to export all collected responses into a CSV file, facilitating offline analysis and broader data sharing.

• Survey Data Blocks (B): Each survey type (e.g., multiple-choice, open questions, NPS) is grouped into distinct blocks. These blocks summarize the key data points and show the structure of the survey as experienced by users.

  • NPS Survey (B1): Displays the NPS question "How satisfied are you with your builder experience?" with a summary including the total responses, average score, and a distribution graph of Promoters, Passives, and Detractors.

  • Open Question (B2): Covers open-ended questions, showcasing the number of responses and providing a glimpse into user feedback for qualitative analysis.

• Data Visualization (D): Each block is equipped with visual tools to represent the collected data effectively, aiding in quick assessment and insights extraction.

  • NPS Graph (D1): A detailed pie chart categorizes the responses and displays additional metrics for a clearer picture of user satisfaction.

  • Latest Responses (D2): Offers previews of the most recent individual responses to open-ended questions, allowing immediate access to user sentiments.

• Response Full List (E): Direct links to view all collected responses are provided for each survey type, enabling deeper analysis.

  • NPS Responses (E1): Access a comprehensive list of all NPS responses, with options to filter and delve into specific data points.

  • Open Responses (E2): Explore detailed answers from the open question segment, vital for understanding nuanced feedback and potential improvements.

• Step Description (A): At the top, the survey step is clearly outlined, detailing the question, its context, and type, helping users understand the focus of the responses displayed below.

• Filter Field (B): Users can filter responses based on specific criteria like score ranges or dates. This helps in segmenting the data for targeted analysis, making it easier to pinpoint areas of interest or concern.

• Response List (C): This section displays each response with essential details:

  • Name/ID: Identity of the respondent, ensuring privacy while allowing user-specific follow-up if necessary.

  • Response Preview: Shows the score or brief answer provided by the user.

  • Timestamp: Date and time of the response, useful for tracking feedback over specific periods.

Report Export Format

When exporting survey answer reports in Jimo, you have three options: CSV, JSON, and PNG. Here’s an overview of the CSV export format, detailing the structure of the data.

CSV Export Structure

The CSV export for survey responses includes the following fields:

• uid: Unique identifier for the response.

• username: The username of the respondent.

• externalUid: External unique identifier for the respondent.

• externalEmail: External email address.

• step: The survey step name.

• value: The response value.

• createdAt: Timestamp when the response was created.

• completedAt: Timestamp when the response was completed (if applicable).

Here is a sample structure of the CSV export:

JSON Export Structure

The JSON export provides the same data in a structured format suitable for programmatic access and further processing.

PNG Export

The PNG export offers a visual representation of the survey results, useful for quick overviews and presentations, it's like a screenshot of your dashboard.