Collecting Insights with Concept Test 🚧
This use case outlines how to leverage Jimo's Surveys and Concept Test features to embed Figma prototypes within your product, enabling direct user interaction and feedback collection.
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User Type: Designers, Product Managers, UX Researchers
Domain: Tech & Software
Aim: To gather real-time feedback and validate design concepts, features, or ideas by embedding Figma prototypes in surveys within the product environment.
Jimo Feature Used: Surveys, Concept Test
Aspect: Feedback Collection & User Research
The Challenge
Gathering user feedback on design concepts or feature ideas often requires external tools or platforms, leading to disjointed experiences and lower engagement.
The Solution
Jimo's Concept Test feature within Surveys allows for embedding interactive Figma prototypes directly into surveys. This integration enables users to interact with and provide feedback on design concepts without leaving the product environment.
Implementation Steps
Embedding Figma Prototypes in Surveys:
Navigate to your Figma file and copy the prototype link.
Create a new survey in Jimo and choose a starting template or design one from scratch.
Add a Concept Test block to your survey and paste the Figma prototype link into the Concept Test settings.
Designing Feedback Questions:
Within the Concept Test block, use the "+" button to add sub-steps, which will serve as feedback questions.
Frame your questions to gather insights on specific aspects of the prototype. Utilize various formats like multiple choice, open-ended, or rating scales for diversity.
Implement conditional logic between questions to tailor the survey path based on user responses.
Setting Targets and Publishing:
Define the audience for your Concept Test by setting targeting conditions.
Once finalized, publish your survey to make the embedded Figma prototype accessible to users within your product.
Designing the Experience
Craft a coherent and engaging user journey through the survey, ensuring that questions are directly related to the prototype interactions. Use visuals and concise language to keep users engaged and focused.
Testing and Refinement
Conduct a trial run with a select group of users to collect preliminary feedback on the survey flow, question clarity, and prototype interaction. Refine your Concept Test based on this initial feedback to enhance its effectiveness.
Integration and Deployment
Check that the survey with the embedded prototype functions seamlessly across all platforms and devices supported by your product. Address any compatibility issues before a wider release.
Benefits
Direct User Insights: Embedding Figma prototypes in surveys allows for immediate and relevant feedback on design concepts.
Increased Engagement: Users provide feedback in the context of their product usage, leading to higher-quality insights.
Efficient Feedback Loop: Collecting feedback directly within the product environment simplifies the research process, making it more efficient for both users and researchers.
Conclusion
"Collecting Insights with Concept Test via Surveys" is an innovative approach to integrating user feedback directly into the product development cycle. By leveraging Jimo's Surveys and Concept Test features, teams can validate designs and ideas efficiently, fostering a user-centric development process that drives continuous improvement and user satisfaction.
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