GOAL - Mesure outcomes

Link an event to an experience to add a tracker section to its analytics, providing detailed insights into user interactions and success metrics.

Goal Selection

This section lets you choose how to measure the success of your flow based on user accomplishments after interacting with the experience. You have two options:

• Track Views and Completion Stats: Monitor the views and completion rates of the experience. (Enabled by default)

• Track a Goal: Measure the success of the experience by monitoring an in-app event.

The goal helps you get an idea of the impact of your experience.

You can easily monitor users who reached a specific goal thanks to your experience compared to the ones who reached that goal by themselves.

Setting Up a Goal Tracker

Select the "Track a goal" option to proceed with event-based tracking, it allows you to measure the success of your experience based on specific user actions.

• Create an Event on the Fly: Use this option to quickly set up a new event that will act as a goal for your tracker.

• Select an Existing Event: Choose from previously created events to set as your goal.

Get more information about events in the Success Tracker section.

Analytics: Goal Section

The Experience Dashboard Analytics helps you monitor user interactions with your experience. When you add a goal tracker, this section will appear to provide insights into goal completion.

• Reached Goal Summary (A):

  • Displays the number and percentage of users who have reached the defined goal.

  • This summary button, when clicked, shows a detailed data visualization of the goal completion below.

• Detailed Data Visualization (B):

  • A comparative graph of user interactions over time. It represents goals reached after viewing the experience vs goals reached on their own.

  • Clicking on specific data points opens a breakdown of user interactions for that date.

  • This feature allows you to analyze user behavior and helps you get an idea of the impact of your experience.

This structured view helps you track the effectiveness of your experience in guiding users to achieve set goals, enabling data-driven decisions to enhance user engagement and success.