> For the complete documentation index, see [llms.txt](https://help.usejimo.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.usejimo.com/docs/analyze/analytics/metrics-by-experience-type.md). # Metrics by experience type Every KPI on the Statistics tab, by experience type: what it counts, what the graph behind it shows, and what it does not include. Each experience type has its own KPI cards on the **Statistics** tab. Clicking a card opens the graph or list behind it. This page lists them type by type, with what each one counts. For the shared definitions (reached, started, completed, drop-off), read [How Jimo counts](/docs/analyze/analytics.md#how-jimo-counts) first.


Tours and modals	Users reached, Went through all steps, Reached goal, Total number of clicks	Metrics by experience type	cover-tours-and-modals.png
Checklists	Users viewed, Completed checklist, Dismissed checklist	Metrics by experience type	cover-checklists.png
Hints	Users reached, Total tooltip shown, Total number of clicks	Metrics by experience type	cover-hints.png
Banners	Users reached, Reached goal, Button actions	Metrics by experience type	cover-banners.png
Surveys	Users reached, Finished submissions, Completion rate	Metrics by experience type	cover-surveys.png
Resource Center	Users opened, Action clicks, Ask AI messages	Metrics by experience type	cover-resource-center.png

## Tours and modals #### Users reached Unique users who saw the first step. The graph behind it shows every display per day, so its total can be higher than the KPI.

Daily views graph behind the Users reached card of a tour

#### Went through all steps Unique users who reached the last step of a tour with two steps or more, with the percentage of users who saw the first step. The histogram behind it shows each step: the first bar is 100%, the last bar matches the KPI.

Step histogram behind the Went through all steps card of a tour

{% hint style="info" %} **Completed counts more than the last step.** A user also completes a tour when they click a button whose action is **Complete tour** (a Go to step option), even before the last step. {% endhint %} #### Reached goal Shown once a [Goal](/docs/publish/mesure-outcomes-goal.md) is set on a tour or a banner. Unique users who triggered the goal event, with the percentage of users reached. The graph has two curves: * **Total goal events**: every occurrence of the event, whether the experience was shown or not. * **Goal events during experience**: the occurrences triggered by users who saw the experience. The gap between the two curves is the share of the outcome your experience can claim.

Reached goal graph with two curves, Total goal events and Goal events during experience

#### Total number of clicks Clicks on buttons whose action is Open Post, Navigate To, Launch Experience, Run JavaScript Code or Open Calendar. The list behind it gives, per button: its label, its step, its action, total clicks and unique users. Click the unique users count to see who clicked.

List behind the Total number of clicks card, with label, step, action, total clicks and unique users per button

{% hint style="info" %} **Variant filter.** When an [A/B test](/docs/analyze/a-b-test.md) runs on a tour, **Reached goal** and **Total number of clicks** can be filtered by variant: Original, A, B. {% endhint %} ## Checklists #### Users viewed Unique users who saw the checklist at least once. The daily graph shows first-time views, so its total matches the KPI. #### Completed checklist Share of users who completed every task, out of the users who viewed the checklist. The list behind it gives, per task: times triggered (clicked), times skipped, times completed, and its own completion rate.

Checklist task list with times triggered, skipped and completed, and completion rate per task

#### Dismissed checklist Share of users who actively dismissed the checklist, out of the users who viewed it. A high rate on a checklist that users cannot finish yet is a signal to shorten it or to show it later. ## Hints #### Users reached Unique users who saw at least one hint of the hint group. #### Total tooltip shown Every display of every hint in the group, repeat displays included. The list behind it gives, per hint: its name, its type and display method, total views and unique viewers.

Hint group list with name, type, display method, total views and unique viewers per hint

#### Total number of clicks Clicks on the buttons of the hints in the group, counted as for tours, see [Total number of clicks](#total-number-of-clicks). A hint has no completion: it shows as long as its audience matches. See [Hints](/docs/experiences/hints.md). ## Banners #### Users reached Unique users who saw the banner. #### Reached goal Same as for tours, once a [Goal](/docs/publish/mesure-outcomes-goal.md) is set. #### Button actions Same as for tours, see [Total number of clicks](#total-number-of-clicks). ## Surveys #### Users reached Unique users who saw the first step of the survey. #### Finished submissions Unique users who reached the last step and triggered **Complete survey**. Only the first submission of each user counts. A user who reopens the survey and edits their answers updates the existing submission. The daily graph shows first-time submissions, so its total matches the KPI.

Daily graph of finished survey submissions

#### Completion rate Finished submissions divided by the users who answered at least one question. Users who saw the survey and answered nothing are not in the denominator. The daily graph shows, for each day, the share of users who started that day and finished.

The answers themselves are in the survey report, see [Survey results and exports](/docs/analyze/analytics/survey-results-and-exports.md). ## Resource Center #### Users opened Unique users who opened the Resource Center at least once. The daily graph counts every opening, so its total can be higher than the KPI. #### Action clicks The Resource Center counterpart of **Total number of clicks** on tours: same actions counted, same list. #### Ask AI messages and Conversations Messages users sent from the Ask AI panel of this Resource Center, follow-ups included, with likes and dislikes on the answers. The **Conversations** tab lists the latest threads; click one to read it, and export the list as CSV (UTF-8, semicolon delimiter). ## Related * [Analytics](/docs/analyze/analytics.md): how Jimo counts, and which number answers which question * [Survey results and exports](/docs/analyze/analytics/survey-results-and-exports.md): answers, users reached list, CSV * [Goal: measure outcomes](/docs/publish/mesure-outcomes-goal.md): set the goal behind Reached goal * [Available Actions](/docs/build/actions/available-actions.md): the button actions that Total number of clicks counts