Attributes

Attributes are the data points attached to each user in Jimo. They power segmentation, targeting, personalization, and analytics. This page is the reference for the different types of attributes.

Dashboard path: Users & Segments > Users > [click a user] > Data tab > Attributes

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What is an attribute?

An attribute is a named data point on a user, like a key-value pair:

Name	Value
email	[email protected]
plan	Pro
language	fr
hasInstalled	true
signup_date	2024-06-15

Attributes are used in three places across Jimo:

• Segmentation and filtering: conditions in the filter and segment builder

• Experience targeting: Who conditions to show or hide an experience

• Content personalization: dynamic variables in the content builder (e.g. "Hello {firstName}")

The more attributes you push, the finer your segmentation and personalization can be.

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Attribute sources

Every attribute has a Source that tells you where the data comes from. The Source column in the user profile makes this explicit.

Native

Attributes collected and managed automatically by Jimo, either by the snippet or through default SDK methods. You do not need to configure them, but you can enrich some of them via identify.

Attribute	Description	How to set
Jimer ID	Unique ID assigned by Jimo to every detected user (replaced by User ID if there's one)	Automatic
User ID	Your own internal user identifier	Pushed via identify
Name	User display name	user:name
Email	User email address	user:email
Language	User language	user:language
First seen	First session date	Automatic
Last activity	Most recent session date	Automatic
Sessions	Count of sessions recorded	Automatic
Created	Account creation in Jimo	Automatic
Tags	Tags assigned manually	Via dashboard

Custom Attributes

Integration-synced

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The Source column in the profile

When inspecting a user's profile, the Source column tells you where each attribute was set:

• Native label: core Jimo field, automatic or set via default SDK methods

• Jimo logo: custom attribute pushed via user:attributes

• Integration logo (HubSpot, Salesforce…): synced from that integration

This is useful when troubleshooting: if an attribute value looks wrong, the Source tells you where to go fix it.

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Identify is the prerequisite

Before pushing any attribute, you need to identify the user. Without identification, Jimo cannot attach attributes to a persistent profile.

1

Load the snippet

Install the Jimo snippet on your product. See Installing Jimo.

2

Call identify on login

Assign a stable user ID as soon as the user authenticates.

window.jimo.push(["do", "identify", ["user-123456"]]);

3

Push default attributes in the callback

Set name, email, and language alongside the identification.

window.jimo.push(["do", "identify", ["user-123456", () => {
  window.jimo.push(["set", "user:name", ["Sam Taylor"]]);
  window.jimo.push(["set", "user:email", ["[email protected]"]]);
}]]);

4

Push your custom attributes

Add the fields that matter for your segmentation (plan, role, signup date, feature flags, etc.).

window.jimo.push(["set", "user:attributes", [{
  plan: "Pro",
  role: "admin",
  signup_date: "2024-06-15"
}]]);

For full implementation, error handling, and advanced options (refetchBoosted, removeUnspecified), see the SDK methods reference and the SDK segmentation setup guide.

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Recommended attributes to push

If you are just getting started, here is a minimal set that unlocks most use cases:

Attribute	Type	Why it matters
user:id	String	Prerequisite for persistent profiles
user:email	String	Readable identification + integrations matching
user:name	String	Personalization in experiences
plan	String	Segment by subscription tier
role	String	Segment by permission level
signup_date	ISO date	Cohort analysis, tenure-based targeting
language	String	Multi-language targeting
last_active_days	Number	Re-engagement segments
feature_usage	Array	Adoption tracking and progressive onboarding

See the full recommended custom attributes guide for more examples and implementation patterns.

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Related pages

• Users: Back to the user list and profile overview

• Segments: Use attributes as conditions in the segment builder

• Installing Jimo: Snippet installation

• Identify users: Full guide to the identify SDK method

• Setup the segmentation: Detailed setup for custom attributes

• SDK methods reference: Full list of SDK methods

• Integration Setup: How to connect third-party sources for auto-synced attributes