Filter users

Narrow the user list with rules, see who matches, and turn a filter you like into a saved segment.

Filter users

Filtering is how you explore. You stack conditions, the list narrows, and the header tells you how many people are left.

Build a rule

The builder opens on Filter the users who..., and each rule reads as a sentence: an attribute, an operator, a value.

Created          is not within the last (days)    30 days
externalEmail    is not empty

Rules stack with AND: a user must match all of them.

+ Add rule adds one. The ... menu on a rule removes or duplicates it. Clear wipes everything.

Pick what to filter on

Clicking the attribute opens a picker, organized by where the data comes from:

Category	What is in it
From Jimo SDK	Native attributes: Email, Last activity, Created, Sessions, Active
Custom Attributes	The ones you defined and your app pushes
Experiences	Conditions on what a user did with your experiences
No-Code Events	Conditions on events a user performed
Tags	Manual labels
Segment.io Traits, Hubspot, Salesforce, Posthog,...	Attributes synced from a connected integration

An attribute only shows up here once Jimo has received a value for it. A Pending attribute is invisible in this picker. See Attributes.

Read the count

The header of the list turns into N users found as soon as a rule applies. It recomputes as you edit.

That count is the whole point of filtering before saving: you see the audience before you commit to it.

Save a filter as a segment

This is the shortcut most people miss. Save turns the filter you just built into a reusable segment, without retyping the rules in the segment builder.

When to save. If you built the filter to answer a question once, do not save it. If you built it to target an experience, or you will rebuild it next month, save it. A segment you never reuse is noise in the library.

Filter versus segment

	Filter	Segment
Lives	on this page, until you leave	in the library
Reusable	no	yes
Targetable	no	yes
Group conditions	no	yes

Related pages

• Create a segment: the full builder, with groups and OR logic

• Attributes: what you can filter on

• User details: inspect one of the users you found