Users
Every user Jimo has detected, with their activity, their data and their tags. The Users page is where you explore your base before you segment it.
Dashboard path: Users & Segments > Audience > Users (/users)
Understanding a user
The Users tab is your entry point to explore, filter, and inspect every user detected by Jimo. It is the first tab of Users & Segments and the go-to view whenever you need to find a specific user, check their activity, or build an audience on the fly.
Anonymous vs identified users
Every user who loads a page with the Jimo snippet is recorded, but not all users are equal.
Anonymous users appear with the label "Anonymous" and a short Jimer ID (e.g.
Jimer hONp). Jimo detected them but they were never linked to a real identity.Identified users appear with their display name, email, and a persistent user ID. You can link their sessions across devices, segment them by any attribute, and personalize content.
The difference is one SDK call: identify. Until that call runs, Jimo has no way to attach persistent data to the user.
The earlier you identify users, the richer their profiles become over time. See Installing Jimo and the identify users guide.
What data is attached to a user
Once identified, a user profile accumulates four types of data:
Attributes — native fields (name, email, sessions) plus custom attributes you push (plan, role, language, etc.)
Experience interactions — which Jimo experiences the user has seen, completed, dismissed, or answered
Events — in-app actions tracked by Jimo or received from integrations
Segment membership — which dynamic segments the user currently belongs to
All of this becomes visible in the user profile side panel and usable as conditions in the filter builder.
Components of the Users tab
The two counters at the top
They look similar and they measure very different things. Reading them wrong is the most common mistake on this page.
Identified users from Jimo SDK
How many users your app has identified to Jimo, over time. This is the size of the population you can actually target with your own data.
If this number is flat while your product is growing, your identify call is not running everywhere it should. See Identify users.
Reached by Jimo Experience
How many users actually saw one of your experiences, with the variation over the last 30 days.
This one moves with your publishing activity, not with your traffic. A drop here usually means an experience ended, not that users left.
These two are not a funnel. A user can be reached without being identified: anonymous visitors see experiences too. The counters answer two independent questions.
The user list
User
Display name, or Anonymous if your app never identified them. The line underneath is the internal ID: your own user ID once identified, a Jimer code otherwise.
The email attribute. No email when it was never pushed.
Last activity
When Jimo last saw this user.
First seen
When Jimo first detected them. Not their signup date in your product, unless you push it as an attribute.
Tags
Manual labels. Add one inline with + Add tag....
The last column deletes a user.
First seen is not signup date. Jimo only knows what happened after it was installed. If you need the real signup date, push it as a custom attribute.
Anonymous users
A user shows as Anonymous when your app has not called identify for them. They still count, they can still be reached by experiences, but you cannot attach your own data to them and you cannot target them by attribute.
If most of your list is anonymous, that is an identification problem, not a Jimo problem. See Identify users, and the Force Identify option in Installation.
Search and sort
The search bar matches users names or emails.
Two sort options:
Recently active: last seen first. The default.
Recently created: newest first.
Filtering
The Filter button opens a rule builder above the list. It is the same engine that powers segments, and a filter you like can be saved as one in a click.
See Filter users.
Importing
Import from CSV brings in users and their custom attributes.
See Imports.
In this section
Filter users: build rules to narrow the list, and save them as a segment
User details: inspect one user
Related pages
Segments: save an audience for reuse
Attributes: the data behind the columns
Tags: manual labels
Last updated