> For the complete documentation index, see [llms.txt](https://help.usejimo.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.usejimo.com/docs/analyze/users-and-segments/audience/segments.md).

# Segments

**Dashboard path:** [Users & Segments > Segments](https://i.usejimo.com/segments) (`/segments`)

***

## Understanding segments

Segments are dynamic groups of users defined by conditions. They update automatically as users match (or stop matching) your criteria, and are reusable everywhere Jimo lets you target an audience: [experience targeting (Who)](https://help.usejimo.com/docs/publish/target-right-people-who), analytics filtering, and even as conditions inside other segments.

#### What makes a segment

A segment is defined by three things:

* **A name and description** so you and your team can find it later and understand its purpose at a glance
* **A set of conditions** built using the same [condition builder](#the-condition-builder) as the Users tab filter
* **An audience** (the current list of users matching the conditions, updated live)

Conditions combine native attributes, custom data you push, experience interactions, events, and even other segments, all connected with AND/OR logic groups.

#### Dynamic by design

Segments are **not static lists**. They do not store users. They store conditions, and Jimo evaluates them on the fly whenever needed.

In practice:

* A user who matches the conditions is considered part of the segment, automatically
* When a user's attributes or activity change, their segment membership updates
* You do not need to "refresh" a segment. It is always up to date.
* Updating a segment's conditions instantly changes the audience everywhere the segment is used, including live experiences. No republish required.

{% hint style="warning" %}
Changing a segment's conditions affects every experience using it, in real time. Be careful when editing segments attached to production experiences.
{% endhint %}

#### Where segments are used

Once saved, a segment is available in some places:

* [**Experience targeting (Who)**](https://help.usejimo.com/docs/publish/target-right-people-who): show a tour, survey, or banner only to a segment
* [**Users tab filter**](https://help.usejimo.com/docs/analyze/users-and-segments/users): narrow the user list to a segment's audience
* [**RC block conditions**](/docs/experiences/resource-center.md): Show block only if user belong to a specific segment
* [**Analytics**](https://help.usejimo.com/docs/analyze/analytics): filter experience performance by segment
* **Nested segments**: use a segment as a condition inside another segment

***

## Components of the Segments tab

<figure><img src="/files/3uhh5JIii1c8lXwOp5qC" alt=""><figcaption></figcaption></figure>

The page is organized into two zones:

| Zone    | Component      | What it does                                                                                                                      |
| ------- | -------------- | --------------------------------------------------------------------------------------------------------------------------------- |
| **(1)** | Header actions | **Import** and **+ New Segment** buttons, top-right. **Updated just now** tells you when the audience counts were last refreshed. |
| **(2)** | Segments list  | The list of saved segments with search, sorting, badges, audience sizes, and metadata                                             |

Clicking any segment row opens its [**detail page**](/docs/analyze/users-and-segments/audience/segments/segment-details.md) where you can edit conditions, preview the audience, and save changes.

***

### The segments list

<figure><img src="/files/lsGlsmVJZSaq5TWNsJtn" alt=""><figcaption></figcaption></figure>

The list displays every segment saved in the project.

#### List columns

| Column                 | Content                                                                                        |
| ---------------------- | ---------------------------------------------------------------------------------------------- |
| **Badge**              | Optional visual marker: emoji or icon with a colored label (e.g. "NEW" in blue, "VIP" in gold) |
| **Name / Description** | Segment name with its description below                                                        |
| **Audience**           | Live count of users currently matching the segment's conditions                                |
| **Created**            | Creation date with author name                                                                 |
| **Last updated**       | Most recent modification date with author name                                                 |

**Finding a segment**

Search matches on the segment name. Five sort options:

| Sort                   | Use it to                          |
| ---------------------- | ---------------------------------- |
| **Default**            | the standard order                 |
| **Name (A-Z)**         | find one you know the name of      |
| **Audience (largest)** | see what actually covers your base |
| **Recently created**   | find what you just made            |
| **Recently updated**   | find what someone changed          |

<figure><img src="/files/657NYxVfA4zgCneYZDho" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**Name segments for the next person.** `Test`, `test` and `seg on seg` are real segment names in a real workspace. Six months later nobody knows what they hold. The description field exists for that: use it.
{% endhint %}

#### Row interactions

* **Click** a row: opens the segment [detail page](/docs/analyze/users-and-segments/audience/segments/segment-details.md)
* **Hover** a row: a red trash icon appears at the end of the row for deletion

{% hint style="warning" %}
**No templates, no presets.** Jimo does not ship with pre-built segments or a gallery of suggestions. Every segment starts blank from your own conditions. Think about which audiences matter to your product and build them from there.
{% endhint %}

***

## Creating a segment

**+ New Segment** opens the builder. See [Create a segment](/docs/analyze/users-and-segments/audience/segments/create-a-segment.md).

You can also get there sideways: build a filter on the [Users](/docs/analyze/users-and-segments/audience/users.md) page and hit **Save**. Same result, less typing.

<figure><img src="/files/cdBPW8x1Yr9TOMzHEEuV" alt=""><figcaption></figcaption></figure>

**Import** creates a segment from a CSV of users. That segment starts from a fixed list rather than from rules. See [Imports](/docs/analyze/users-and-segments/data-management/imports.md).

***

### In this section

* [**Create a segment**](/docs/analyze/users-and-segments/audience/segments/create-a-segment.md): the builder, its 9 condition categories, AND/OR groups, and two worked examples
* [**Segment details**](/docs/analyze/users-and-segments/audience/segments/segment-details.md): edit, duplicate, delete, and use a segment for targeting

***

## Related pages

* [Users & Segments overview](https://help.usejimo.com/docs/analyze/users-and-segments): Core concepts, identification, and getting started
* [Users](https://help.usejimo.com/docs/analyze/users-and-segments/users): Browse the user list and inspect individual profiles
* [User attributes](https://help.usejimo.com/docs/analyze/users-and-segments/users/attributes): Reference for attribute types, sources, and setup
* [Import](https://help.usejimo.com/docs/analyze/users-and-segments/import): Bulk-upload users and attributes via CSV, with auto-segment creation
* [Target right people (Who)](https://help.usejimo.com/docs/publish/target-right-people-who): Use segments to control who sees each experience
* [Setup the segmentation](https://help.usejimo.com/docs/for-developers/for-developers/sdk-guides/setup-the-segmentation): Developer guide for pushing custom attributes
* [Success Tracker](https://help.usejimo.com/docs/analyze/success-tracker): Create no-code events that unlock the Events category in the builder
* [Integration Setup](https://help.usejimo.com/docs/integrations/integration-setup): Connect Segment.io, Posthog, Amplitude, and more to unlock their categories in the builder